The restaurant business has definitely done a lot of changing through the years, and part of the reason for such drastic change is the fact that people are always on the move. The fact is, there is no better time than now to have a food truck business. However, it takes more than just good food and friendly service to stand out in the food truck business because competition can be so fierce.
In order to make it and be successful, your service will need to stand out from the rest. There is one small investment you can make that can make all the difference in the world in how you present your food truck business to customers: a pop up canopy. Here's a look at why your food truck business needs a pop up canopy stuffed in your cargo space.
Keep customers dry when it's raining.
When the rain rolls in, most food trucks will be at a disadvantage because most people will not stand in the rain to wait for their food. If you have a pop-up canopy on hand, you can create a solution by setting up a temporary shelter in front of your service window. This will allow customers to stay dry while they place their orders and wait in line.
Offer a temporary picnic area out of the sunlight.
If you are lucky enough to have access to a public street where there are plenty of folks looking for food, this is the ideal set up for your mobile restaurant business. However, city streets don't have a lot of space where someone could grab their food and sit in the shade for a few minutes. If you have a pop-up shelter on hand, you can create a simple place where your customers can spread out a blanket or have a seat out of the sun.
Attract attention from onlookers.
A pop-up canopy can be custom designed with a roof that is associated in color or design to your mobile food business. For example, if you serve fresh donuts from a mobile bakery every morning, you could make sure your pop-up canopy is outfitted with a roof that proudly boasts your business name and maybe a few images of the pastries you have to provide. By setting up this canopy just outside of your food truck, you are extending the visual presence of your business, which means customers would be more likely to notice.